Deliverability report
The Deliverability page, under Insights, shows how inbox providers treat the emails of the current space. Check it after each big send, and when your open rate drops without an obvious reason.
Reputation
The reputation of the space over the last 7 days:
- Reputation is healthy: complaints and hard bounces are below the warning thresholds;
- Reputation needs attention: they're rising. The warm-up is frozen until they go back down;
- Reputation is at risk: they passed the alert thresholds and marketing is paused.
The Thresholds panel lists the complaint, hard bounce and Gmail spam rate limits of each status.
Sending ramp
For each verified domain: its warm-up stage and how many marketing emails it has sent today out of its daily limit. How warm-up works.
By mailbox provider
Your results over the last 30 days, ending 24 hours ago so that late opens and bounces are counted, split by inbox provider: Gmail, Outlook, Yahoo, AOL, iCloud and others.
| Column | Meaning |
|---|---|
| Sent | Emails sent to this provider |
| Delivered | Share accepted by the provider's servers |
| Complaints | Share reported as spam (not available for Gmail) |
| Opens | Share opened by a human |
| Clicks | Share clicked by a human |
The provider is found from the address's mail servers, not its domain: a company on Google Workspace counts as Gmail, one on Microsoft 365 as Outlook.
Opens from privacy proxies such as Apple Mail Privacy Protection, and clicks from link scanners, are recorded but not counted as human.
Gmail open rate is far below other providers
This warning appears when Gmail readers open far less than readers at other providers, with enough emails on both sides to compare. It's the main sign that Gmail files your emails in spam, since Gmail doesn't report it.
If you see it:
- Narrow your next campaigns to contacts who opened recently, with a segment.
- Check what changed: a new list, a new sender, different content, a higher frequency.
- Publish the optional Gmail record of your domain if you haven't, to get Gmail's own spam rate.
Gmail spam rate
The daily spam rate Gmail publishes for your domain through Google Postmaster Tools, one to two days late. It needs the optional Gmail TXT record of your sending domain, and Gmail only publishes it above a certain daily volume.
Gmail asks bulk senders to stay below 0.1% and never reach 0.3%. When a campaign, flow or template stands out, Gmail names it, and Kula shows which one under Gmail singled out these senders over the last 30 days.
Recent reputation events
The history of status changes for the space: when it went from healthy to needs attention, a pause, a resume.
Per campaign
Each campaign report also shows its results by provider, its top links and its opens hour by hour over the first 48 hours. Campaigns.