Assistant
The assistant is a chat inside the dashboard, opened from Assistant in the sidebar. It reads your space and prepares a segment, a campaign draft, a welcome flow or a transactional template. Anything that would send an email waits for your approval.
What you can ask
- "Create a welcome flow for new subscribers of my Newsletter list: one email now, a tips email after 3 days."
- "Set up a transactional email for password resets, with a
{{ data.reset_url }}button." - "Make a segment of contacts on the pro plan who haven't opened anything in 90 days, and tell me how many there are."
- "Draft this week's newsletter from these notes: …"
- "How is my deliverability? What is my bounce rate and is anything wrong?"
- "How did last Tuesday's campaign do compared with the one before?"
The assistant works on the space you're in. It reads your lists, segments, campaigns, flows, templates and reports, searches your contacts when you ask about them, and creates or edits drafts.
You approve every send
The assistant can't send a campaign, activate a flow or publish a template. When something is ready, it shows a card in the conversation:
| Card | What the button does |
|---|---|
| Campaign waiting for your approval | Opens the campaign: review it, then approve to send or schedule it, or reject it back to draft |
| Flow waiting for activation | Opens the flow so you can check its steps and activate it |
| Template waiting for publication | Opens the template: publish it to use it in production, or discard the draft |
The other members of the space are notified by email, so a teammate can approve too.
The assistant can send a test email to check a draft, only to members of your account, never to your contacts. Test emails count in your usage like any other email.
What it doesn't do yet
- Domains. The assistant tells you whether your domain is verified and which checks are missing, but the records are added in Settings › Domains. Add your domain.
- Email design. Logo, colors and footer are set in Settings › Email design.
- Importing a file. Import CSV files from Contacts › Import. The assistant can explain the format.
- Billing, members, API keys and webhooks stay in the settings, for the roles allowed to manage them.
Privacy
Your conversations are private: other members of the account don't see them. The assistant only reaches the space you're working in. You can delete a conversation at any time.
Plans and limits
The assistant is included in paid plans, with up to 2,000 messages per account per month. The counter resets on the 1st. It isn't available on the free plan; the MCP server is, because you use your own AI tool. Billing.
Use your own AI tool instead
Claude, Cursor or ChatGPT connect to Kula through MCP, with the same abilities and approval rules. Connect your agent.